Our history begins with the merger of two large companies, the Italian Selle Royal, the largest manufacturer of saddles for bicycles in the world, and the Brazilian Metalciclo, the largest manufacturer of pedals in Latin America. Royal Ciclo emerged to become one of the most important parts and components industries for the bicycle sector.
You Make the World Spin.
Humility and respect are simple attitudes that take us far!
To offer the best brands, products, and services that provide performance, safety, comfort, and quality of life for cyclists. If you ride a bicycle, you are a cyclist!
To be among the best and largest companies in the Americas, with products and services for cyclists.
Always do what is right, in any situation, serving as an example through actions and behaviors. It is about valuing the essential, what leads to results. Treat with objectivity and clarity, value what matters.
Practice courtesy, kindness, and understanding in all interactions. Treat people with empathy and affection.
Focus on relationships, not just the isolated sale of a particular product. Be close to the customer and be remembered as a supporter of their business.
Challenges change the world; have the initiative to think outside the box, believe, reinvent, take risks, and identify possibilities.
Do not spare efforts for excellence. Commit to achieving the goal but focus on customer satisfaction, delivering products that honor the longevity and sustainability of the Royal Ciclo brand.
Metalciclo Foundation
Acquisition by Milton Hobus and Horst Bremer
New and current manufacturing plant
Certification NBR ISO 9002:94
Acquisition by Milton Hobus
Union with Selle Royal Group
Start of saddle manufacturing
Royal Pro Division: Start of Royal Ciclo's Pro Division, official distributor of brands such as Continental, Fizik, Abus, Crankbrothers, Knog, Brooks, and more
Certification NBR ISO 9001:2008
Start of the Lean journey. Manufacturing of products with Disney logos
Implementation of the Sol Program
Metalciclo pedals receive product certification and registration by INMETRO
Start of Metalciclo crankset production, already with product certification and object registration with INMETRO
Start of activities to adapt to the Decathlon customer's International Supplier Evaluation Program, which conducts periodic audits at our factory
Certification NBR ISO 9001:2015
Seal “Eureciclo” (I recycle) : Ensures that our brand invests in the development of the recycling chain through the environmental offset of the packaging we use. Our products have been exported to Mexico, the Czech Republic, India, Bulgaria, and Argentina
Start of saddle production in Brazil with HAVAC (Handmade Vacuum) technology
At Royal Ciclo, we believe that a better world is built on sustainable choices. We are committed to adopting environmentally responsible practices in all areas of our operation and ensure that those involved in our process are part of our initiatives.
Learn More